Image swap is a design method that lets one picture change into another when a user interacts with it. This interaction can be triggered by hovering with a mouse, tapping on a phone screen, or clicking directly. It’s a simple way to add interactivity and make a website look more dynamic.

The concept is straightforward: one image is shown first, and when action is taken, a different image appears in its place. Online shops commonly use this feature, for example, swapping the main product photo with a side view, back view, or close-up shot. It helps customers get a better idea of the product without extra steps.

For businesses, image swap offers a neat solution to showcase variety without clutter. Instead of loading a page with several static images, a single photo can transform to reveal more information, keeping the design minimal yet informative.

Enhancements like smooth fade-ins, slide transitions, or zoom animations make swaps more attractive. These subtle effects catch the eye, keep visitors engaged longer, and can even influence buying decisions by making products feel more interactive.