PPC is among the most widely used online advertising formats. PPC (Pay Per Click) is one of the many forms of digital marketing that can help me expand my roofing business. You can reach prospective clients who are already looking for your services by paying for each click your ad receives. The answer is straightforward: It makes it easier for customers to find you. When they do find you, they are far more likely to make a purchase than if they couldn't find you in the first place.

So, how does digital marketing help roofing companies grow? One roofer I advised posted weekly updates on Instagram and Facebook, tagging local neighborhoods and using hashtags like BristolRoofing. Creating a referral program is something I always advise doing. A little incentive goes a long way, and people trust their friends more than advertisements. Referrals are gold in this industry. One contractor I worked with offered the new client and the referrer fifty percent off.

Over the course of three months, he saw a 30 percent increase in leads as word spread quickly. By providing innovative solutions, you establish yourself as a progressive contractor. Keep abreast of emerging technologies (such as thermal imaging for leak detection) and materials (such as cool roofs or solar shingles). So if you're looking for ways to take your business to the next level, consider incorporating digital marketing into your strategy.

Since it has a direct impact on your company's bottom line, billing clients is an essential component of running a successful roofing business. How roofing seo company Companies Bill Their Clients is covered in Chapter 13. To bill their clients, roofing companies employ a variety of techniques. We implemented a formal referral program that provided a meaningful reward - not just a token thank you - to anyone who sent a new job our way. Additionally, building connections with experts like real estate brokers and insurance agents was quite beneficial.

It was successful in transforming satisfied clients into a sales team extension. Insurance agents are often the first call after storm damage, and realtors need reliable contractors for pre-sale repairs. Let's move past the digital sphere and discuss the timeless tactics that generate the most lucrative work: networking and referrals. The reciprocation was amazing, and I made it a point to constantly provide value to these partners by giving them access to industry insights or directing business to them first.

It created a solid, dependable flywheel of high-quality leads that kept our crews occupied all year long. Even though internet leads are fantastic, a recommendation from a happy customer or a reliable business associate is priceless. Thus, a contractor would likely be better off marketing directly to companies that purchase a lot of roofing supplies annually.