Twitter Inc. is launching an edit button for the first time, after years of debate both internally and externally as to whether such a feature was a good idea for a product known for making posts go viral. 

The social media company said tweets can be edited “a few times” in the half hour.

The tweets will appear with an icon, timestamp and label to make clear that the original post has been modified. Tapping the label will take viewers to an edit history, which will include past versions of the tweet.

Jay Sullivan, Twitter’s VP of consumer product, said earlier this year that editing a tweet has been “the most requested Twitter feature for many years.” While it’s highly requested, there has also been concern around misuse. Former CEO Jack Dorsey resisted an Edit Tweet feature, saying in 2020 that Twitter would “probably never” add the feature.

That debate snowballed earlier this year when Tesla Inc. CEO Elon Musk took a large ownership stake in the company, then polled his followers on whether they wanted an edit button. The majority of those who voted said yes. Twitter quickly confirmed it was already testing the feature internally, and in an apparent effort to distance the project from Musk’s influence, clarified that it started work on an edit button before Musk’s poll. 

Twitter is only talking about editable tweets for its Blue subscription, which recently raised its price in the US to $4.99 per month from $2.99. That means we probably won’t see an edit button for regular users any time soon. Other features available to Twitter Blue subscribers include an undo feature to recall tweets before you send them, a customizable navigation bar, a list of top articles shared by people you follow, and even NFT hexagon profile pics.

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